The Climbing Show is the only event in Europe to bring together the entire professional industry and climbers in one place.
Our B2B2C format enables Exhibitors to meet both their professional customers and partners, as well as the end users of their products and services: climbers themselves. It is a unique opportunity to showcase products, let visitors test them, listen to their feedback and gain first-hand insight into the market.
This positioning is based on a two-way balance: among our Exhibitors, with companies addressing both professionals and the general public, and among our visitors, made up of approximately 70% general public and 30% professionals.
You can therefore meet your professional customers and partners as well as the end users of your products and services: climbers, climbing gyms, distributors, project developers, destinations, guides and training organisations, vertical sports professionals, and more.
With nearly 30% international Exhibitors, a proportion that continues to grow with each edition, the Show is also becoming an increasingly important meeting point for European markets.
A single event to take the pulse of the market, meet your professional customers and listen directly to climbers.
Stands are available to book from the floor plan, allowing each Exhibitor to choose the location that best suits their objectives, subject to availability.
To get started, simply complete our Stand enquiry form. We will contact you within a maximum of 48 hours to introduce you to the Show, understand your needs and guide you towards the most suitable participation format.
We will then send you the available spaces, the Price List and a Quote tailored to your project.
Your Stand will be definitively reserved once your deposit has been received.
You don't need a large number of square metres to make your presence a success at our Show!
Several solutions allow you to adapt your budget and participation format to your objectives: a streamlined “Desk” package, integration into a Themed Area or a more compact Stand format.
You can also share a Stand with other exhibitors to pool exhibition costs and human resources, while bringing complementary offerings together in the same space.
Have an idea for your presence but don't yet know who to build it with? Talk to us: we can also help you identify complementary organisations with whom you could create a joint presence.
The Show is open to the general public, but it is also designed to encourage meetings between Professionals.
For Edition 7, we are strengthening this dimension even further with a Pass dedicated to Pro Visitors, free of charge and valid for all three days of the Show.
This initiative enables eligible professionals to discover new products, meet brands, connect with their peers and explore the offering of the entire industry.
For Exhibitors, it is an opportunity to prepare in advance and maximise B2B meeting opportunities, while benefiting from the Show's strong general-public dynamic.
And because we want this initiative to be useful beyond simply providing free access, we are also working to better identify the expectations of Professional Visitors in order to facilitate relevant meetings with Exhibitors.
Yes, and we strongly recommend it!
Visitors come to the Show in particular to discover products, compare them and take advantage of Show prices. Direct sales can therefore be a real driver of your return on investment, while allowing your team to immediately convert the interest generated at your Stand.
January is also a particularly favourable time for taking up or starting new sports activities: this is when many climbers purchase or renew their equipment.
Sales are reserved for Exhibitors who have activated the corresponding option when booking their participation.
At the Climbing Show, we believe that a lively Stand is often worth more than a few additional square metres.
Demonstrations, product testing, introductions, challenges, meetings with athletes, new product presentations, interactive activities… there are many ways to create a real reason for visitors to come to you.
People come to the Show to discover and experience climbing: give them something to see, try, understand or share.
This is particularly valuable within our B2B2C format: the same activation can attract climbers, generate content and create conversations with professionals, while giving everyone a very concrete understanding of how your product or brand is perceived in the field.
Our advice: think about your activation before thinking about your square metres.
Yes, and it is actually one of the most interesting settings in which to do so.
Presenting a new product at the Show allows you to showcase it directly to those who sell, recommend or use it: distributors, industry professionals, climbing gyms, project developers and climbers.
You can introduce your product, let visitors try it, gather feedback and build visibility around a product or service.
The Show can also be an opportunity to create a real activation around your launch, rather than simply displaying a product on a shelf.
A new product deserves a launch experience to match.
Our aim is to support you well beyond simply booking your Stand.
From your Exhibitor Account, you can prepare and manage the various aspects of your participation: booking, exhibitor listing, badges and invitations, technical orders, customisation of your space, furniture, signage, power, Internet, etc.
We also support you in preparing your presence and finding solutions suited to your objectives.
And because your participation does not begin on opening day, we also provide various ways to promote your presence, news, new products and activities to our community before and during the Show.
Absolutely not.
The Show welcomes companies and organisations of all sizes and profiles, from international brands to specialised start-ups, as well as manufacturers, craftspeople, climbing gyms, destinations, training organisations and Indoor industry players.
You do not need a huge Stand to be visible and effective.
A well-chosen space, a well-planned presence and a relevant activation can achieve much more than a large but static Stand.
This is also why we offer different formats and participation solutions: it is up to you to build the setup that matches your objectives, your budget and your audience.