The Salon de l'Escalade is THE FIRST AND ONLY exhaustive thematic event 100% dedicated to Verticality issues in Europe, with an innovative mixed format bringing together Pro and General Public visitors!
Already a must-attend event for its Industry, enables:
- French reprs – hardly present at meetings outside France, to effectively address their international network,
- foreign players to get a foothold in the French market, paradoxically with a very high potentiel, but renowned for being hard to address.
Ideally located in Paris, the show is within direct reach from all European capitals.
Since its premiere in 2019, Expo'Stat (an independent certifying body) has systematically awarded the event with an International label, attracting a growing number of international players with each edition.
In 2025, it gathered 265 exhibitors, including 30% international stakeholders from 17 countries!
14 different exhibitor categories are represented in a warm, ultra-convivial atmosphere with an unmistakable festival feel: a unique formula, perfect to promote your products or services over more than 6,200 enthusiastic visitors.
1. Easily Address the promising and competing market with France's only International Verticality Trade Show
2. Actively build brand awareness among passionate and demanding end-users
3. Accelerate your projects development and attract talented future employees
4. Build up your network for real, enjoying one-to-one interactions in a warm and friendly atmosphere
5. Capitalize on the early-year trend, right when brand new customer opportunities emerge.
After four editions in Grenoble and Lyon, the Salon de l'Escalade has now moved to Paris!
With 2.2 million and 12.2 million inhabitants respectively in its inner and outer suburbs, Paris has the largest number of Clubs and Climbing Gyms in the country and, logically, the greatest number of climbers, making the Salon de l'Escalade the No. 1 gathering of climbers in France.
In addition, since Paris can be reached directly from any city in France and is located less within 3 hours from any European capital, the event could well turn out to be the leading gathering of climbers in Europe!
One site surpasses all others when it comes to events down there. As the leading venue resort in Europe regarding the amount of events it organises, definitely an unrivalled international meeting point and an emblematic venue hosting the capital's most prestigious events, we are proud to be now settled in the 'Paris Expo Porte de Versailles' Exhibition Centre!
There, you'll find a warm welcome in Pavilion 5.1, with its 5,600sqm of floor space and 8m interior height!
Now scheduled as the first event of the year, the Salon de l'Escalade meets the very expectations of all those involved:
For enthusiasts, available and eager to invest in their passion
Driven by new resolutions, the impatience to get back into sport is obvious, at first indoors because of the poor weather conditions and then outdoors for the first outings!
A new start means new equipment needs for visitors, spending their New Year's gifts and taking advantage of unbeatable "fair rates"!
For climbing gyms and clubs operators, ready to welcome all (new) enthusiasts
In January, indoor venues hit record attendance figures. For private operators and clubs, it's a chance to increase user loyalty with discounts on memberships and entry fees.
The inhabitants of the Paris region, with their unique range of available gyms, are the focus of all operator's attention!
For manufacturers, distributors and retailers eager to promote the latest products
January is the key moment to unveil the new autumn/winter collections, presented in a showroom with restricted access for retailers.
Attending the tradeshow, brand representatives can both sell-in to distributors, while promoting sell-out to demanding end-users.
For tourism, events and sports coaching promoters, key drivers of attractiveness
Positioned in the early days of the year, the exhibition strategically announces all the remarkable events to come.
Only a few weeks ahead of the spring season, it's a great opportunity for tourism operators to showcase their destinations, and for sports instructors and coaches to promote their discovery trips and advanced training courses.
For exhibitors and visitors finally, since January is all about availability
For most of our exhibitors, the early part of the year is rather less busy with fewer internal and external events than fall.
For most enthusiasts, it's an exciting period to resume indoor activities, therefore not weather-dependent. And for all those living in the Paris region, it's an opportunity to devote an entire weekend to their very passion.
A new motto is born: "At the first show of the year, all the enthusiasts will gather, to celebrate verticality all together!"
| EXHIBITOR CATEGORY | ORGANIZATION TYPE | EXHIBITING PURPOSES |
|---|---|---|
| Equipment and Gear Manufacturer | Manufacturer, Distributor, Brand, Collective, Franchise, Cooperative Group... | Product promotion, Product-range Showcase, Corporate Communication, Sales, Distributors Network, Meetings with Retailers, Innovations Disclosure and New Collection Exhibition, Brand Ambassadors Promotion, Interactions with End-users, Brand Muse, Recruitment... |
| Climbing Gym Supplier | Climbing Holds, Landing Mats, Walls, Air Purifier, Administration Software... | Promotional Actions towards Gyms, Communities, Clubs, Innovations disclosure, and Product-range Showcase, New Products Referencing, Recruitment... |
| Climbing Gym Owner | Group, Independant Business, Franchisor or Franchisee... | Corporate Communication, Official Gyms Inaugurations, Tickets and Subscriptions Sales, Athlete's Teams, Ambassadors' Research, Recruiting... |
| Specialized Dealer, Shop, Online Store | Key Account, Independant Dealer, E-Commerce website... | Opportunistic off-sales, Corporate Communication, New Products Referencing, End-user Advisory, Partnership Actions with Brands, Recruitment... |
| Sports Educator, Rescuer, Defense | Guide Office, Climbing Instructor, Routesetter, Coach, Trade Union, Athlete Agent, Military Officer, Regiment, Rescuer, Emergency Unit... | Promotion of Skills, Climbing Trips Sales, Awareness-raising Operations, Communication Campaigns, Operations with Territories, Recruitment... |
| Federal Organization, Sporting Club | Federal Body, Territorial Committee, Comité Territorial, Local Branch, Antenne Locale, Club... | New Members Registrations, Corporate Communication, Partners Research, Gears Renewal, Recruitment... |
| Local Authority, Public Institution, Sports Tourism | Régional Council, Departmental Board, Tourist Office, Territorial Development Agency... | Partnerships with Sports Educators / Hosts / Operators, Tourism Promotion, Events Supply, Recruitment... |
| Vocational Training Establishment | Vocational School, Specialized College, Professional Training Center... | New Applicants Registration, Private Actors Partnerships, Recruitment... |
| Food/Drink, Hand/Health Care, Chalk | Nutrition Formulator, Health Care Formulator, Chemical Synthesizer, Pharmaceutical Industry, Craftsperson, Cooperative... | Product promotion, Product-range Showcase, Brand Communication, Sales, Distributors Network, Meetings with Retailers, Innovations Disclosure, Interactions with End-users, Brand Muse, Recruitment... |
| Web Plateform, App, IoT | Developer, Web/Multimedia Agency, Freelance... | Promotion of Services, Users Registration, Partners Research, Innovations Disclosure, Interactions with End-users, Brand Muse, Recruitment... |
| Publisher, Press, Festival, Event | Event Agency, Organizer, Publishing House, Press Institution, Collective, YouTube Channel, Blog... | Publications Promotion, Subscriptions, Event Promotion, Partnerships, Exhibitors Research, General Public Communication, Recruitment... |
| Rope Access Work Environment | Works at Height Company, Rope Access Agency, Trade Union... |
Promotion of Services, Company or Agency Advertisement, Project Research, Equipment Purchase or Renewal, Recruitment... |
| Other Climbing Specific Stakeholder | Artist, Performer, Designer, Planner, Loueurs, Rental Agency, Repair Works, Upcycler, Specific Supplier... | Product or Service Promotion, Brand Communication, Innovations Disclosure, Artwork Sales, Recruitment... |
| Associative Sector | Non-profit Association, NGO, Collective, Group... | Actions Promotion, Memberships, Partners Research... |
They are our best ambassadors! Read on for our Exhibitor's spontaneous statements on leaving the 5th Edition:
We're proud to have been exhibitors since the very first edition of what is now an unmissable event for the climbing industry! Paris makes it even more attractive to both professionals and enthusiasts! An effective way to meet the entire climbing market, essential to our business. We look forward to 2026!
Vasil SHARLANOV | Head of Climbing Sales
By far the most stimulating and worth participating show this year for us, with a stand crammed with visitors! Paris is totally consistent with our commitment to the European market. The integration of our product within the range of activities and contests is definitely interesting for showcase issues, and as a mean to consider new outlets and better understanding of our end-user needs. Many qualified French, Belgian and international contacts have been met. We will definitely exhibit again!
François PARISIEN | Directeur des Ventes
The show was a unique opportunity to present and test live our major innovations, towards qualified B2B and B2C visitors and key exhibitors from this industry: private hall managers, club managers and technical representatives. We'll be leaving the Venue with even higher ambitions, and a host of ideas to help us address these professional and private audiences even more effectively next year.
Bassa MAWEM | CEO & Founder
An emblematic venue and an undeniable success for this 5th release. A success for us, the operators and contractors of climbing gyms, as we undeniably need this annual meeting to get together easily. A success for the ever-growing number of exhibitors. And a popular success for the thousands of delighted visitors!
Ghislain BRILLET | Chairman of the Climbing Gyms' Trade Union
So great to introduce our latest shapes to the community! Our Booth was fully busy, with live meetings with our partners and key players: wall manufacturers, gyms chains and NGOs. Not to mention the interest and curiosity of private individuals and future venue managers interested in our product ranges. We definitely had to exhibit to that place to be!
Stéphane DUGIT | Head of Climbing Field
La Sportiva renewed its unwavering participation at Salon de l'Escalade over the past 5 editions, and was very determined not to miss this Paris premiere! Our reps were very pleased to meet the French audience, coming in large numbers and in quest of new sensations, excellence and innovative products showcased on a 2-days packed Booth!
Valentina MONSORNO | Trade Marketing & Events Team Lead
Resounding success for this international event. An obvious interest in the eyes of the thousands of visitors present. Our ephemeral Brand Village was also a great success, thanks to our long-standing partners smartly dvising enthusiasts! We look forward to re-exhibiting next year, with more features, wider area, and new activations!
Maël SERRE | Verticality Market Manager
A gathering perfectly aligned with the current trend in the field, full of enthusiasm and energy, with smiling faces all around! Happy people taking part in the events, discovering new products, meeting our experts team, and a happy staff! Such a pleasure to meet so many enthusiasts and share that easily with the entire community. Our two Booths, 'Sales-wise' and 'Experience-wise', were busy all over the week-end: what else ? Let's do it again!
Benjamin VERLIERE | Marketing & Communication Manager
A location and layout well suited to this type of event, providing an appropriate facility for a large audience and smooth visitor flow. Efficient organization and communication before and during the event. Attendance was strong for a show that succeeded in attracting a mostly discerning and enthusiastic public!
Louis MAINVIS | Events & Marketing Assistant
A true success overall, just like our wide-ranging stand, targeting a variety of groups: the general public, thrilled to buy SNAP gears, looking for reduced-rate subscriptions in our gyms, or for leisure trips. And professionals along with project owners interested in our franchise program. The overall B2B presence there was excellent: a high-potential field which we shall be more focusing on in the future, perhaps with 2 separate stands.
Grégoire DE BELMONT | General Manager
We were excited to exhibit at this event, which has established itself as France's gathering of the industry. It was an opportunity to meet enthusiasts and professionals, and to discover the latest innovations in the sector in a shared, dynamic setting. The Show is a unique opportunity to strengthen our ties within the climbing community!
Ludovic LANGELIN | Associate Sales Director
What at successful first participation at the Salon de l'Escalade: visitors pleased to meet us, either connoisseurs or curious about the destination and willing to go there. So glad we could help them prepare for their trip. Also a great opportunity to strengthen links with other exhibitors, accelerating promising collaborations!
Olivier BARTHEZ | Head of Tourist Office
As always, the event did not disappoint! We thank everyone who stopped by to share ideas, discover our innovations and reinforce our commitment to the sector. See you at the next adventure!
Pau BORDAS | Event Manager
